MACY'S SHOE STORE: DAZZLE
RETAIL DESIGN
ABOUT THE PROJECT
This competition was through the planning and visual partnership and was sponsored by Macy’s department store. the project was to develop a holistically designed women’s shoe department that is unmistakably macy’s and identifiable with the macy’s brand experience. The objective was to establish an iconic look that would appeal to Macy's broad customer demographic. The prototypical shoe department was a proposal for installation in Macy's flagship Herald Square store with the potential roll out to all of its 700+ stores. The space was to include a 1250 sf selling environment, 750 sf stock room, electrical plan, graphics, custom cash wrap and display fixture designs, store name, logo, and packaging.
click images above.
Custom logo design for the macy's shoe store I designed.Concept Inspiration for design concept.Rendered floor plan of the shoe store and storage room.Reflected ceiling plan.Building section.Cash wrap elevation and shoe display elevation.Interactive shoe display elevation and shoe display fixture elevations.Finishes and furniture selection.Store entrance.Custom designed branding incorporated with different marketing techniques.Overall store perspective.
LEED GA